LATE LOVE
825-mile Walk for Racial Liberation & Performances
I directed the marketing and production strategy of LATE LOVE—an 825-mile pilgrimage for racial equity that garnered press coverage on major networks. From Chicago to Montgomery, AL, the team created 45 transformative events, amplifying stories, fostering community dialogue and sparking action for meaningful change.
Garnered media coverage across major outlets, including ABC, CBS, NBC and NPR, amplifying the mission and impact of LATE LOVE to hundreds of thousands of people over six months.
Social Media
We developed a breakthrough social media presence surpassing 1 million TikTok views + 52k new viewers a week during the pilgrimage.
Building Recognition & Trust
Brand elements carried throughout creating a recognizable and loved movement with a dozen regular volunteers, and over 50 partners. We even secured an RV to follow Rachelle Zola along the route from Chicago to Montgomery.
Photos by: Andy Swindler (Rosanna Smith Interview WSFA Montgomery, Leeann Trotter NBC 5 Chicago, cart close up on road, drone shot of RV, Zola walking), Michael Bracey Photography (business cards on table) and Charles Lush Photography (group walking shot in Montgomery).