Kmart Fashion
The challenge was to take an honest look at Kmart Fashion – as part of a woman’s closet. Sales were at 106% within the week of the campaign going live.
September Issue of Vogue Magazine
COPY: Green croc handbag, Rodeo Drive boutique $1200. Cerulean suede belt, specialty accessory shop $100, Yellow zebra scarf, Fifth Avenue department store $40. Emerald glass ring and gold acrylic bracelet, posh jewelry website $120, $340. Navy patent sandals, designer shoe store $600. Brown and ivory hound’s-tooth dress, Kmart $26.99.
Second Page:
COPY:
Kmart $26.99
Take another look.
