Dog Bark
I crafted the logo and package design that celebrates the most lovable companions. This campaign for Dog Bark highlights the company’s deep affection for pets—Dog Bark has almost as much love for your dogs as they have for you.
Creation of an ownable, unique logo that stands up and out in any location – digital or on the shelf.
Original Package Design
Concept: Swipe for a Cause
Partners: Dog Bark, ASPCA, Tinder
Goal: Drive awareness and animal adoptions while creating a meaningful connection point for Tinder users.
Swiping Experience:
Tinder users encounter photos of adoptable dogs while swiping through potential matches.
The integration feels seamless; the dogs are presented like user profiles, complete with playful bios (e.g., "Hi, I’m Buddy! I love belly rubs and long walks in the park!").
Matching with a Dog:
When a user swipes right on a dog, it gets added to their "Matches" page.
This generates a sense of excitement and curiosity.
Explore & Take Action:
On the Matches page, users can view more details about the dog (age, breed, personality traits, adoption requirements).
Two call-to-actions are presented:
Learn More: Link to the local shelter's website for additional information.
Meet in Person: Schedule a visit to the shelter.
